• UJ Fantasy League - Case Study
  • by fgx studios

At the Beginning

The University of Johannesburg tasked us with creating a campaign that would engage with the various students and allow them to immerse themselves in the sports culture of the university. We conceptualised a Fantasy League campaign that had a dedicated microsite, as well as a Facebook tab, which would utilise the real players of the university’s sports, as well as tie into the social rewards programme that was rolled out by FGX Studios and UJ.

Although the Fantasy League was run over many of the different sports, this case study focuses on the soccer league.

REAL GAME INFO

REWARDS PROGRAM

Fully Responsive

Ongoing Support

Objectives

Students

Get students of the University of Johannesburg to become immersed and engaged with the soccer Fantasy League

Social Channels

Acquire a larger fan base across social channels, preferably through organic reach.

Growth

Grow the usage of the Fantasy League platform, as well as the social rewards programme.

How we did it

Responsive Website

FGX Studios created a responsive website that allowed students and non-students to register for the UJ Fantasy League, where the UJ Soccer team players were used as the fantasy players.

Profiles

Each player was interviewed and photographed so that students could better know their teams, and this was incorporated into the pages of the site.

Rewards

The social rewards programme was also integrated to get more engagement from the market. We specifically pushed the rewards gained when the students interacted on Twitter during game times.

THE RESULTS

The UJ Soccer Fantasy League had unprecedented success and uptake during its flighting. Students were heavily engrossed with the campaign, and participation also reached an all-time high. The Social Rewards integration also had a bigger uptake, resulting in many badges being rewarded for action by students.

Students

Get students of the University of Johannesburg to become immersed and engaged with the soccer Fantasy League

6

Average Session Duration

8

Pages per session

57

Returning Visitors

41

Mobile and Tablet Users

SOCIAL CHANNELS

Acquire a larger fan base across social channels, preferably through organic reach.

44

Facebook organic growth

20

Twitter organic growth

2663

Followers

20

Growth in followers

GROWTH

Grow the usage of the Fantasy League platform, as well as the social rewards programme.

900

Social Rewards Members

1603

Badges Earned

138

Google Analytics Increase

ROI

3 480 000 Opportunities To See & R7 800 000 Earned Media Exposure.

THANK YOU FOR YOUR TIME

FGX Studios